Attribution ends at the job, so the jobs need a way to arrive. Run a spreadsheet, and the history gets migrated at onboarding. Run nothing at all, and the built-in tracker is yours from day one. Either way, every job lands in one place.
We migrate spreadsheet history when we onboard a business — it costs nothing and usually takes a day. From then on, their jobs live on the built-in tracker.
Roughly half of small trades have no job system. For them, HeadHoncho's built-in tracker is the system of record — and the one source no attribution competitor can match, because there's nothing for them to integrate with.
It's a working day-to-day job tracker, free of per-seat maths, and every row it records is attribution fuel:
A call becomes a job in under a minute. Statuses are your own vocabulary — rename them and every number keeps counting.
Payments by cash, card, Zelle or check; the subcontractor's cut posts itself on close. Margin per job includes what the sub was paid — the number the whole product exists for.
Owner, office, techs, subs — nobody is a line item. Every panel exports what it shows, before and after anyone pays anything.
Once your jobs land here, every report you send answers the only question they ever ask: what did the ads get me? Booked jobs, and the money left after the crew was paid — in their words, not chart vocabulary.
See what the ad money actually produced. Read-only, revocable, a real number back.
Show me what my ads made