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The part nobody else does

Tell Google which calls turned into paid jobs. Not calls. Jobs.

Google optimises toward whatever you feed it. Feed it calls and it buys more calls. HeadHoncho feeds it the jobs that paid, valued at the money collected, so it learns which clicks become money.

InsightsMapRaw dataReportsRidgeline Doors Find a job, sub or compOct 5 – Oct 11 Filters 9+A
12 conversions are waiting on a decisionAn ambiguous match is never guessed. Until a person chooses, the row stays out of the Google file.
Review them +1 more Remind me laterNever
Client review CSV
Is marketing working — and is it up or down?

Marketing profit

$15,308 ▲ 23%

What did each campaign make me after the sub?
Profit−$1k$0$7k
Water heater install$6,820
Garage door repair$5,140
Emergency plumbing, broad−$612
Brand search$3,960
What's my ROAS per campaign — dollars back per dollar?
ROAS0×1×10×
Water heater install5.5×
Garage door repair5.2×
Emergency plumbing, broad0.0×
Brand search18.9×

The line is 1.0× — break-even.

How much did I spend — total and by channel?

$3,042

Channels0$3k
Google$3,042
What is my cost per lead, per booking, per close?
Per lead$23.05Per booking$80.05Per close$104.90
What % of calls become jobs, per campaign?
0%25%50%
Water heater install37%
Garage door repair39%
Emergency plumbing, broad7%
Brand search47%
How many calls did each campaign bring?
Campaign02550
Water heater install38
Garage door repair31
Emergency plumbing, broad44
Brand search19
Which campaign should I pause?

One campaign spends with nothing closed. Pause it, keep the rest.

CampaignSpendCallsClosed
Water heater install$1,2403811Keep
Garage door repair$9803110Keep
Emergency plumbing, broad$612440Pause
Brand search$210198Keep

A proposal — nothing pauses until you act on it in the platform.

Which campaign deserves more budget?

Water heater install closes for the least per close and has room.

Campaign$ / closeHeadroom
Brand search$26none
Garage door repair$98some
Water heater install$113room

As a film

  • Where call tracking stopsA tracked call proves the ad made the phone ring. Whether it became a job, or nothing, happens after the tracker's last page.
  • Keep your call trackerWe read CallRail and WhatConverts and carry the trail the rest of the way: the job, the money, the profit after the sub.
  • Works even if you run nothingHalf of small trades run no job software. Here the jobs live in HeadHoncho, so there is nothing to connect.
  • The renewal numberPer campaign: booked jobs, money collected, profit after subs. For agencies, the number that walks into the renewal meeting.

About $3,400 more a month, from the same budget.

That is what moving one dead campaign's $612 to the one that pays did in the demo. Yours will differ. The point is that you will know, by the job.

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