Google Ads optimises toward whatever you feed it. Feed it form fills and it buys more form fills. HeadHoncho feeds it what a home-service business actually wants — booked jobs, valued at the money collected — so smart bidding learns which clicks become revenue.
For a home-service business, the conversion Google can see on its own stops at the click. The real conversion happens offline, days later: a tracked call becomes an estimate, the estimate becomes a booked job, and the job becomes money. Offline conversion tracking sends that outcome back to the ad platform, tied to the campaign that caused it — so the bidding algorithm optimises toward jobs that paid, not phone calls that happened.
Tracked calls from your CallRail are matched to the jobs they booked — same number, booked within seven days. Anything ambiguous waits for a one-click human confirm instead of being guessed.
Not the quote, not a hand-assigned lead value — the amount the job actually collected. A $12,000 reroof and a $150 service call stop being the same conversion.
Matched jobs export as offline conversions, per campaign. Smart bidding starts buying the clicks that end in booked revenue.
Roughly half of small trades run no job software, which is why most offline conversion setups die at "connect your CRM." For those clients, HeadHoncho's built-in job tracker is the system of record — the office books the job in under a minute, and that record is what flows back to the ad platform. Spreadsheet history gets migrated for you at onboarding.
Pick one business. Give us read access to its call tracking and job history, and we'll send back what last quarter's spend actually produced — booked jobs, revenue collected, margin after subs, per campaign. If the number isn't worth replying to, that's an answer too.
Founding service businesses: $500/month see pricing.
See what the ad money actually produced. Read-only, revocable, a real number back.
Show me what my ads made