Demo 8 of 11

Know when and how to act on your Google Ads campaign performance.

Calls become jobs become paid, and Google is told which ones paid.

InsightsMapRaw dataReportsRidgeline Doors Find a job, sub or compOct 5 – Oct 11 Filters 9+A

12 conversions are waiting on a decisionAn ambiguous match is never guessed. Until a person chooses, the row stays out of the Google file.

Review them +1 more Remind me laterNever

Client review CSV

Is marketing working — and is it up or down?

Marketing profit

$15,308 ▲ 23%

What did each campaign make me after the sub?

Profit−$1k$0$7k

Water heater install$6,820

Garage door repair$5,140

Emergency plumbing, broad−$612

Brand search$3,960

What's my ROAS per campaign — dollars back per dollar?

ROAS0×1×10×

Water heater install5.5×

Garage door repair5.2×

Emergency plumbing, broad0.0×

Brand search18.9×

The line is 1.0× — break-even.

How much did I spend — total and by channel?

$3,042

Channels0$3k

Google$3,042

What is my cost per lead, per booking, per close?

Per lead$23.05Per booking$80.05Per close$104.90

What % of calls become jobs, per campaign?

0%25%50%

Water heater install37%

Garage door repair39%

Emergency plumbing, broad7%

Brand search47%

How many calls did each campaign bring?

Campaign02550

Water heater install38

Garage door repair31

Emergency plumbing, broad44

Brand search19

Which campaign should I pause?

One campaign spends with nothing closed. Pause it, keep the rest.

Campaign	Spend	Calls	Closed
Water heater install	$1,240	38	11	Keep
Garage door repair	$980	31	10	Keep
Emergency plumbing, broad	$612	44	0	Pause
Brand search	$210	19	8	Keep

A proposal — nothing pauses until you act on it in the platform.

Which campaign deserves more budget?

Water heater install closes for the least per close and has room.

The same thing, as a film