Guides for Running the Money Side of a Home Service Business

Each guide answers one question you would ask out loud, with a worked example you can copy. Do it by hand first. The app does the same sums for you.

Where Home-Service Jobs Actually Come FromGoogle Ads, Local Services Ads, Meta, Angi, Thumbtack, referrals and repeat customers: what each costs per booked job, not per lead.
Reports Your Clients Will Actually ReadBuild a monthly client report a shop owner will read: three numbers up top, the price of a job, last month beside it. A teardown and a rebuild.
How to Pay a Subcontractor on a SplitThe split worked by hand: percent of total, percent of profit or flat, who paid the parts, who held the cash, and who owes whom.
How to Show a Client What His Ads ReturnedShow a home-service client what his ads returned: booked jobs and money left, in one page and one text message. For freelance Google Ads pros.
How to Follow a Lead from the Click to the MoneyTrack a lead from the ad click to the paid job. The four links in the chain, where each breaks, and how to check them.
How to Tell Whether Your Ads Are Making You MoneyFind out if your ads are working in 30 minutes: four numbers, a worked example and a free grader. No guessing, no jargon.
The Number That Tells You if the Ads PaidCost per booked job is ad spend divided by jobs booked. See the full derivation, a worked example and a free calculator.