Answers for Home Service Owners
Each post starts from the thing you are seeing, gives the answer first, and shows how to check the causes yourself.
- Angi vs Google Ads for ContractorsAngi sells requests, Google Search charges per click. Compare them by cost per booked job over the same months, not by price.
- Benchmarks, and Why Yours Looks Worse Than It IsAverage cost per lead for HVAC and other home-service trades, from LocaliQ and SearchLight, with sources and years. Plus why your number looks worse.
- Five Reasons It Feels Like Your Ads Don't WorkGetting clicks but no calls from Google Ads? Five likely causes and a ten-minute check for each, starting with the one owners miss most.
- GoHighLevel Pricing: What It Costs at Ten, 25 and 50 ClientsGoHighLevel costs $97 a month for 3 sub-accounts, or $297 for unlimited, plus usage and add-ons. Read from its own page on 9 November 2026.
- GoHighLevel vs Jobber: Why You Need BothGoHighLevel handles marketing follow-up, Jobber handles booked work. What each lists, what each costs, and the gap between them.
- Sometimes Yes. Here's How to Tell Which It Is for YouAre Google Ads a waste of money for contractors? Sometimes yes. Here is how to tell a failing month from a working one nobody measured.
- Housecall Pro Pricing: What It Costs With the ExtrasHousecall Pro costs $59 to $299 a month billed annually for 1, 5 or 8 users, plus extras. Plans read from its own page on 9 November 2026.
- How Do I Know If a Job Made Money?Billed is not earned. Take one $1,800 job through the card fee, parts, your sub's cut and the ads to see what you actually kept.
- The Percentage Is the Wrong QuestionHow much should a contractor spend on advertising? A percent of revenue is the wrong question. Work it out from what a booked job costs and leaves.
- How to Pay Crews on a PercentageSeven steps in a fixed order, a worked week of four jobs and two crews, and the two mistakes behind most split disputes.
- Why You Have So Few Google ReviewsFew Google reviews usually means nobody asked, or asked late. Ask every customer, right after the job, with a direct link. Four causes and fixes.
- Is Angi Worth It for Contractors?Angi is worth it if what you pay divided by jobs booked beats your profit per job after the cut. Here is the five-check count.
- How to Check the Work Without Being an ExpertIs my marketing agency ripping me off? Six things you can check yourself without special access, and what a good answer sounds like.
- Jobber Pricing: What It Costs at Your Crew SizeJobber costs $29 to $449 a month at 1 to 10 users, plus $29 per extra user and card fees. Plans read from Jobber's page on 9 November 2026.
- Why So Many of Your Leads Are JunkJunk leads from Google Ads feel worse than they are. Count one month by reason: wrong job, place, time, person, spam. Then fix the biggest bin.
- What 'No Results' Usually Turns Out to MeanPaying a marketing agency and seeing no results? It usually means one of three things. Here is how to tell which, and what to ask for.
- Can You Record Your Customers' Calls?Federal law allows one-party consent, but about a dozen states want everyone to agree. Statutes, cross-state calls and how to ask. Not legal advice.
- Thumbtack vs Angi: Which Is Worth It?Compare Thumbtack and Angi by how each charges, who else gets the request, bad-lead terms, your speed and cost per booked job.
- Too Many Apps to Run a Contracting BusinessThe stack costs more than the subscriptions. Count the hours you spend moving a job between apps, with the working shown.
- Your Competitors' Ads Are Not Secretly Working BetterWhy am I not getting calls from Google Ads? What a normal month looks like against spend, and three checks that separate a real problem from a slow week.
- Why Customers Go Quiet After A QuoteA customer who goes quiet after a quote is usually comparing, waiting on someone, or forgot. Five causes, how to check each, and a follow-up plan.