Did Your Ads Actually Work?

Did My Ads Work? Check the Month

The boxes start with an example month. Replace every number with your own.

How It Is Worked Out

• You keep per job = average ticket − (ticket × what you pay out %). What you pay out is the sub's or tech's cut and the parts, as a percent of the ticket.
• Jobs to break even = ad spend ÷ what you keep per job, rounded up to a whole job.
• The month's result = what you keep per job × booked jobs − ad spend.

A positive result means the month paid for itself. A negative one means it did not. We do not compare you with an industry average here, because a made-up benchmark would say nothing about your jobs.

Example

These figures are made up and round. Ad spend $2,000. Booked jobs 10. Average ticket $500. You pay out 40% of the ticket.

1. You keep per job: $500 − $200 = $300.
2. Jobs to break even: $2,000 ÷ $300 = 6.67, so 7 jobs.
3. The month: $300 × 10 − $2,000 = $1,000 left over. You booked 3 jobs past break-even.

What to Do With the Answer

If the answer is no, do not cut the budget yet. First check that the booked-job count is right and that the ticket is what you actually collected. The guide shows where the count goes wrong and how to read the month by campaign: Is My Marketing Working?

For the cost of each lead and each booked job, use the Cost Per Booked Job Calculator.