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Call Tracking Number

A call tracking number is a phone number you put in one place, such as one ad or your website. It rings your real phone and records where the call came from.

By Ariel Tarayants, founder · Updated

What a Call Tracking Number Means

You buy extra numbers and give each a job. One goes on your Google ad, one on your website, one on your truck. All forward to your real phone. When a call arrives, the number it came in on tells you the source. A call tracking number gives you a count of calls by source. Some services swap the number shown on your website for each visitor, so they can tie a call to the visit and the click.

A Worked Example

Example: in March your ad number got 22 calls, your website number 12, and your truck number 6. Total 40 calls. Of the 40, 15 became booked jobs: 8 from the ad, 5 from the website, 2 from the truck. If your ads cost $1,200 that month, your lead's cost, in our terms, is spend divided by jobs. Ads: $1,200 / 8 jobs = $150 per job from the ads. Our arithmetic, with made-up figures.

How It Is Usually Miscounted

  • Counting calls, not jobs. Twenty-two calls is not twenty-two customers. Count the ones that became a booked job.
  • One number everywhere. Then you cannot tell sources apart.
  • Missing calls that skip the number. Calls from your Google Business Profile listing, a business card, or the van's original number do not carry the ad's number.
  • Forgetting the phone number match. To tie a call to a job later, the job needs the caller's phone number.

GCLID, the Google click ID. Offline conversion, telling Google which clicks became jobs. Cost per lead. To connect a call tracker to HeadHoncho, see Connect CallRail.

Track Leads To Booked JobsFrom a call to a paid job. Connect CallRailBring your calls in.
Under five minutes, all in. No credit card required.See it with my jobs