HeadHoncho vs Housecall Pro: Google Ads and Call Tracking ROI
Which home service software shows Google Ads ROI? HeadHoncho ties every call from your ads to the job it became and the money you collected, per campaign. Then it tells Google Ads which calls paid, so Google buys more clicks like them.
Housecall Pro is built to run the job itself: quotes, invoices, card payments and service plans. Its call tracking tells you which lead source a call came from.
From the Click to the Paid Job
- The call is matched to its click.Same phone number, same time. Keep CallRail or WhatConverts and we read them.
- The call is matched to its job.The booking, the tech or sub who ran it, and the money you collected.
- The paid job goes back to Google Ads.As a conversion on its campaign, valued at the money collected, not the quote.
- You see it per campaign.Booked jobs, money collected, and the profit after the sub. See how it works.
Side by Side, Row by Row
| HeadHoncho | Housecall Pro | |
|---|---|---|
| What a call is tied to | The ad click and the job it became, matched by the caller's number and the time of the call. | The lead source of the tracking number, such as Google Business Profile, Yelp or Angi. |
| Call tracking | On every plan. Keep CallRail or WhatConverts and we read them. | An add-on. Its help article ties it to Housecall Pro Voice, which has no price on the pricing page. |
| Google Ads conversions | Each paid job goes back to Google Ads as a conversion, valued at the money collected. | Not described on its pricing page or its call tracking article. |
| The campaign report | Per Google Ads campaign: booked jobs, money collected, and the profit after the sub. | Not described on its pricing page. |
| How you start | Free plan. $0, no card, no end date. 100 jobs and 100 automation credits a month. | 14-day free trial. No card. |
| Cheapest paid plan | Base, $79 a month. Unlimited jobs. | Basic, $79 a month, or $59 a month billed yearly. 1 user. |
| A plan for a small crew | Core, $149 a month. | Essentials, $189 a month, or $149 billed yearly. 5 users. |
| Adding a person | Never per seat. Your first 3 techs and subs are free. Each one after them uses automation credits each month: 75 on Base, 56 on Core. | On Max, $35 a month per user after the 8 included. No price shown for Basic or Essentials. |
| Quotes, invoices and card payments | Not yet. | Yes, from Basic. |
| Recurring service plans | Not yet. Each visit is its own job. | Yes, on Max. |
| Google review asks | After every closed job, on every plan. One credit per text. | Review management, from Basic. |
Housecall Pro figures are from its pricing page and its help article Set Up Call Tracking for the First Time, in US dollars, checked on 12 November 2026. Prices change, so check their page before you decide. More on their plans: Housecall Pro pricing and the real total.
When to Pick Each
- Pick Housecall ProYou send quotes and invoices and take cards in the app. Your work runs on service plans. You want a long-proven tool, and a plan priced by user count fits your crew.
- Pick HeadHonchoYour jobs come from Google Ads and calls, and you want to know which campaign paid, by the job. Your techs and subs work on WhatsApp. You add and drop subs often.
- Either wayBoth start without a card. Run a week of real calls through each before you pay.
Check Your Own Chain First
Whatever you pick, four links must hold: the click carries an ID, the ID is saved, the call meets its job, the result goes back to Google. How to track a call to a paid job shows how to check each one in minutes. The words: GCLID, offline conversion, call tracking number.
Questions Bosses Ask
Which home service software shows Google Ads ROI?
HeadHoncho matches each call from your Google Ads to the job it became and the money you collected, and shows it per campaign with the profit after the sub. It also sends each paid job back to Google Ads as a conversion, so Google learns which clicks pay.
Does Housecall Pro send paid jobs back to Google Ads?
Its pricing page and its call tracking help article do not describe it. Its call tracking ties a call to a lead source. Ask Housecall Pro directly before you decide.
Do I have to drop Housecall Pro to use HeadHoncho?
You can run both. Keep your call tracker, connect Google Ads, and see which campaigns paid. HeadHoncho can also import your job history from another system when you are ready to move.
Does HeadHoncho track Facebook or Local Services Ads?
Not today. Google Ads is the one ad platform HeadHoncho sends conversions to.
What does a tech or sub cost?
On HeadHoncho, nothing for your first three techs and subs on every plan. Each one after them uses automation credits each month: 100 on Free, 75 on Base, 56 on Core, 42 on Pro. On Housecall Pro, the plan sets how many users you get: 1 on Basic, 5 on Essentials, 8 on Max.
Housecall Pro is a trademark of its owner. HeadHoncho is not affiliated with Housecall Pro.