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Call Area

A call area is the area code of the customer's phone. On the Statistics map, Group by Call area groups your jobs by that code instead of by address.

By Ariel Tarayants, founder · Updated

The Definition

Call area is the area code of the customer's phone number, such as 217. It is one of four ways to group jobs on the Statistics map, next to ZIP, City and State. It is not where a call tracker said the caller was.

A Worked Example

Example. Grouping by this choice shows the code 217 with 31 jobs. The label is the town most of those jobs are in: 217 Springfield, IL. A job with no phone number goes in its own row named "No phone".

When It Helps

  • An address was never typed in, but the phone was.
  • You want a quick read of which part of your market calls you.
  • You compare it against ZIP to see if customers from one area code are getting jobs somewhere else.

How It Is Usually Miscounted

  • Treating it as where the job is. People keep their cell number when they move. A 917 number can sit in a house in your service area.
  • Treating it as one town. One area code covers many towns. That is why the label uses the town most jobs are in.
  • Forgetting the no-phone jobs. They are a row of their own.

Keep one more thing in mind before you use it. A grouping is a lens, not a fact about the job. Two lenses on the same jobs will disagree, and that is useful: where they disagree, look at the jobs themselves.

Where to Find It

Open Statistics, then Sources, then Map. Set View to Places and Group by to the last choice in the list. See Places on the Map, or follow How to Find Your Best ZIP Codes.

Cost per lead, GCLID. For what to do with place numbers, read Cost Per Booked Job, Explained.

Under five minutes, all in. No credit card required.See it with my jobs